New England Patriots owner Robert Kraft has launched a $25 million “Stand Up to Jewish Hate” campaign through his Foundation to Combat Antisemitism. The initiative aims to raise awareness of antisemitism online and in person and will feature emotive ads introduced by stars of top television shows, including NBC’s “The Voice” and Bravo’s “Watch What Happens Live with Andy Cohen.” The ads will be shown during the NFL draft and the NBA and NHL playoffs, as well as on social media. According to an Anti-Defamation League report, antisemitic incidents in the US rose 36% in 2022, while Jews were the most targeted of all religious groups in 2022 in 21 major cities, accounting for 78% of religious hate crimes.

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