Dunkin’, the global leader in the coffee and donut space, is launching a new menu item – tacos. Dunkin’s Breakfast Tacos will be available at all locations starting Wednesday. The new item adds to Dunkin’s already existing menu of breakfast fare, including wake-up wraps, breakfast sandwiches, doughnuts, hash browns, and bagels. Dunkin’s new Breakfast Tacos come in two varieties, with or without bacon, and include scrambled eggs, melted white cheddar, roasted corn, and lime crema. The tacos are available during all operating hours for a limited time, with a suggested retail price of $2.59 (without bacon) or $2.99 (with). The tacos come in a “convenient Dunkin’ taco holder.”
Taco Bell had seen a 9% increase over the previous quarter in breakfast transactions, driven by an ad campaign featuring “Saturday Night Live” cast member Pete Davidson. The fast-food chain’s breakfast menu includes burritos and quesadillas made with combinations of eggs, cheese, steak, bacon or sausage, among other items. Breakfast tacos, which have previously been offered at the chain, are not currently on the national menu.